May 14, 2018
Well, it’s that time again. I’ve got another internship lined up! It’s safe to say I’m absolutely shitting bricks at this point – my last internship, while very beneficial and super informative, was a lot less ‘advertising and media’ than I’d expected, so I feel as if I didn’t necessarily get everything out of it that I could have. This time around, its the real deal. It’s actually a UX agency, which if I’m being honest I know next to NOTHING about… so I’m gonna be really out of my depth, but it’s something I’m really keen on understanding and learning! They also do marketing, and I’m pretty confident that my background (aka years and years spent at Dad’s radio station and listening to him rant about clients and ‘the right way’ to market to people) is going to serve me well.
The agency is called Did I Just Go There, or DIJGTAL. I’ve already spelled that wrong ten times today, so that’s fun. The website looks… a little bro-ey? But look, that’s fine. I should be less judge-y and just see what it’s like. I met two of the founders last week, and they seem like really nice guys. I can’t wait to get started!
May 15, 2018
WELL. That was a lot.
The office is this really cool little hole in the wall in an alley near World Square. It’s full of all these little trinkety things like skateboards and Marvel toys and graffiti art, and apparently it used to be a shoe store, which totally makes sense. Actually, in the back there’s still piles of unsold shoes. So that was interesting. There’s about seven people who work there at the moment, and a couple of others who sort of float in and out with various roles and responsibilities. It’s a really interesting setup. These guys are like, just over a year old, so it’s like… NEW new, you know? It’s cool to be a part of something at this early stage! It feels like I could really make a difference!
So today I was treated to a pretty lengthy explainer about the different clients and projects that the team is working on. At the moment, there’s about three different UX projects and like five or six different marketing clients, each with a few brands within them to take care of. So for a small team, there’s a lot to do! I’ll be primarily helping out on the marketing side and learning from the UXers as well. However, the marketing guy really needs my help, so I think that’s where I’ll be spending most of my time.
They took me out for lunch in Darling Harbour to celebrate me coming on board. I already feel like part of the team!
June 6, 2018
So I’m starting to get a little bored with my marketing clients.
They’re primarily muscle cars, woodworking and hardware type clients, and my job is basically finding interesting images on those topics and coming up with captions for them – it’s a way to get in front of eyes, basically. My marketing manager didn’t seem to realise I knew exactly 0 things about any of that, so he was getting a little frustrated at the sub-par quality of my captions and image choices. I’m finding myself getting really annoyed with him, which I think people are noticing. I really need to cut that out. I think perhaps I’m being a little precious about my writing as it’s something I’m at once both really confident in and also really anxious about? Anyway, I need to get my attitude in check or I’m gonna get on people’s bad sides…
Besides that, I’m loving things here. I’m trying to get around more UX projects – they’re really amping up and it would be great to get my head into it a little more. The Creative Director says he will have work for me ‘soon’… I guess for now it’s back to looking up photos of cars I know nothing about…
June 22, 2018
I’ve been given a new client to work on! They’re a food-sharing service, which is really fascinating. I’ve been asked to focus on their social media and also look at how the website could be improved. The CEO of that company is a really lovely woman and I’m really excited to work with her – she’s so nice and it will be good to have some more feminine energy around!
In other news, I’ve been asked to help design a ~super secret app~ within the live music space, which is totally up my alley. The CD saw the wireframes I was working on and sounded really impressed – hopefully I can move out of the social media stuff and into the UX a bit more once they see how keen I am! I’ve been learning this program called Sketch, which is really fun and intuitive. Plus, there’s heaps of resources out there to use to make wireframes look really good.
July 28, 2018
I got REALLY slack with this, huh? I’ve been crazy busy trying to fit uni and work AND an internship together BUT today the founders offered me a job!!!!!!!!
It’s only casual, two days a week, but there’s potential for more as long as the money comes in! I’m absolutely stoked about it. This is so exciting!
August 9, 2018
It’s going SO well! My primary client is the food one I mentioned earlier – basically, I’m the UX guy, social media manager, and general business sounding board. I’ve even been doing a little bit of web design, PR and general marketing stuff! I feel like I’m really part of the business, and I want it to do really well. Even when I go home, I’m checking the Business Manager on Facebook to track how my posts are doing AND keeping the website open so that I can monitor visits and figure out the best times to post stuff.
I really hope that the team is noticing the hard work I’m doing!
September 13, 2018
I’m really embarrassed. I asked my manager for a full-time job today, and it… didn’t go well. Turns out, I’m nowhere near where I thought I was in their heads in terms of my knowledge and growth and stuff. My client loves me, but the rest of the team apparently feels like they don’t even know me. I guess I’ve just been spending too much time knuckling down and getting my work done that I’ve been neglecting the team? Also, the team thinks I leave too early – but in my defence I am off to uni right after I finish work.
Anyway, it was really humbling but… in a bad way? I haven’t been able to stop thinking about it. I feel like an idiot. I almost want to quit and run away and hide and pretend like it never even happened. I wish someone had told me this earlier.
October 19, 2018
So my IKEA job has turned into two jobs – I’ve taken on a role two days a week in the Graphics department as well as my regular Customer Service role there. So now I have THREE jobs and study. What is my life?
My work at DIJGTAL has stagnated a bit. It kindof feels like groundhog day – every week, my client comes in with a new thing that’s going to change the company’s fortunes, and we drop everything to make it happen and it… doesn’t work. I’m not confident enough to hit back or challenge it, so I’m feeling a bit flat. I’d like to help out in other areas and learn more, but my client needs my help so much and I absolutely adore her, so I just want to do the right thing by her. I think I just have so much going on that I’m in my head a bit. I don’t know what to do.
December 15, 2018
Well, as you can probably tell by the lack of updates recently, I’ve been absolutely hectic lately. However, today was my last day at DIJGTAL. I took on a full-time position in Graphics at IKEA, which I’m absolutely stoked about. It was really hard to leave the team, but I couldn’t keep running myself ragged like I was – one morning off a week was NOT okay. I’m looking forward to taking some time off over Christmas and starting 2018 on the right foot. I’m incredibly grateful for everything I learned at DIJGTAL, and I’m hoping to stay in contact and maybe help out with projects every now and then! But for now, that’s the end of that chapter…